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Role of Advertising Mail

Role of advertising mail

Alongside the advent of digital communications, advertising mail should now be a targeted, carefully-timed part of your brand’s multi-channel customer journey.

Recent research into consumers’ relationship with mail has provided a number of important insights that are helpful for you to understand when defining your admail strategies and looking to deliver relevant, highest-quality marketing to precisely targeted customers at the right time in their buying cycle.

This means the opportunity is not necessarily to try and create immediate direct response or action but to embed the brand in your customer’s head so it can rise to the surface when they move into a more active phase of the buying journey. This might be just a few days away in the case of the weekly shop, or several months away for insurance, holidays or a new mobile phone.

As a direct result of receiving mail:

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