AB51 4 - Inverurie

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Leaflet Distribution Population Targeting

Knowing the population of an area could facilitate the planning of leaflet distribution campaign. Types of businesses who may have a vested interest in population data could be fast food restaurants, short terms loan company and or marketing companies.

Your leaflet distribution plans would not be limited to these business sectors, it however highlights the flexibility of your direct marketing venture opening doors to the use of population data for leaflet distribution and or flyer distribution campaigns.

Total number of People 6299
Males
3146
Females
3153
Aged 0 to 15
962
Aged 16 to 74
4870
Age 75 and over
467
Marital status (all people aged 16 and over)
Single (never married)
1748
Married
2669
In a registered same-sex civil partnership
0
Separated
160
Divorced
385
Widowed
375
Composition (all households)
One person households
856
Married couple households
1047
Cohabiting couple households
341
Lone parent households: with dependent children
117
Lone parent households: with non-dependent children only
95
All other households
115

Leaflet Distribution Ethnicity and Religion Targeting

People in Inverurie are mostly and of the faith. To help you further with your door to door distribution campaign, here are some additional facts to consider as part of your leaflet distribution delivery campaign.

Ethnicity - Largest ethnic group(s)
White
6200
Black
27
Asian
49
Arab
1
Mixed
19
Other
3

Depending on the leaflet distribution campaign; faith can be an important factor when deciding which postcode sector to target in Thistle Court,Aberdeen. Below is a breakdown of the faith diaspora in AB51 4, Inverurie.

Religion (all people)
Christian
3250
Muslim
7
Jewish
2
Hindu
2
Sikh
1
Buddhist
10
Other religion
15
No religion
2588
Religion not stated
424

Leaflet Distribution Health Targeting

Knowing your target audiences health situation could make a difference to your leaflet distribution campaign. This could be particularly useful to gyms or health clubs who wish to locate and offer incentives to increase the prospects of a leaflet distribution delivery.

All people
Day-to-day activities limited a lot
317
Day-to-day activities limited a little
540
Day-to-day activities not limited
5442
Day-to-day activities limited a lot: Age 16 to 64
134
Day-to-day activities limited a little: Age 16 to 64
261
Day-to-day activities not limited: Age 16 to 64
3921
Very good health
3482
Good health
2056
Fair health
607
Bad health
128
Very bad health
26
Provides no unpaid care
5827
Provides 1 to 19 hours unpaid care a week
305
Provides 20 to 49 hours unpaid care a week
66
Provides 50 or more hours unpaid care a week
101

Leaflet Distribution Work Targeting

Knowing if the target audience in AB51 4 Inverurie are in work and can afford your product or service is key to any successful leaflet distribution and should be considered when conducting a leaflet distribution door drop campaign. Below are the statistics we hold on individuals within Inverurie relating to employment and work.

Economically active
Employee: Part-time
783
Employee: Full-time
2554
Self-employed with employees: Part-time
8
Self-employed with employees: Full-time
70
Self-employed without employees: Part-time
58
Self-employed without employees: Full-time
130
Unemployed
104
Full-time student
122

Leaflet Distribution Education Targeting

All Levels
Level 1 qualifications
1426
Level 2 qualifications
789
Apprenticeship
N/A
Level 3 qualifications
609
Level 4 qualifications and abov
1324
No qualifications
1189
Other qualifications
N/A

Within a 1 mile radius

AB51 3

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