Of course, there's the cost of labour, but that's a little sum to pay compared to the hundreds of dollars it can cost to get adverts noticed online!
Even after accounting for the cost of creating and printing your flyers, reaching your target market could be far less costly. Printed leaflets are a low-cost way to get the word out about your business. Distributing eye-catching leaflets through people's doors is a great way to ensure that your message reaches a big number of people if you sell to customers. Let's face it, we all skim through our mail on a daily basis, and a visually appealing leaflet is sure to catch our attention.
The content of leaflets is kept to a minimum. They're straightforward and to-the-point. Customers nowadays don't read many paragraphs for long periods of time. People instead skim only the most important information that catches their eye.
Because leaflets are generally short and precise, they were created with this audience in mind. The company that distributes them can count on a large number of people reading them, which means more customers and sales. Always double-check that your content production staff is up to the task.
This can be immensely beneficial to local businesses since, unlike online advertising, you can be sure that people in that area will notice you if you use only one marketing approach. On the other hand, to ensure that you interact with your target audience on the medium they use, you would need to deploy a variety of advertising on multiple search engines such as Google and Bing, as well as several social media platforms.
For leaflet distribution in Marshalswick please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.