One of the most onerous tasks for organisations, particularly marketers, is ensuring that the correct individuals see your ad. If one of your target audiences is the elderly, you should appeal to their more traditional mindset.
For example, a large percentage of those over the age of sixty do not use the internet, and of those who do, less than thirty percent buy things online, so if one of your target audiences is the elderly, you should appeal to their more traditional mindset.
You may utilise direct mail to drive online visitors to your website and, as a result, purchases. This is an often-overlooked reality. On their pamphlets and posters, some firms will add a QR code. The individual who scans the code will be directed to the company's website. This allows businesses to increase sales by offering customers a coupon, a first-time customer discount, or a limited-time offer that can only be accessed by scanning the QR code. This same strategy is also effective in driving followers to a company’s Instagram or Facebook profile.
You want to make sure that the money you spend on marketing your company generates a profit. The majority of traditional advertising media, such as television, radio, billboards, and newspapers, are just investments in the increased awareness that these platforms may give. Your advertisement will be seen and heard by consumers on various platforms, but is it truly relevant? Leaflets allow you to be much more strategic in your approach because you can target certain clients and build a leaflet just for them.
Give us a shot! For leaflet distribution in Little Tring please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.