Despite the fact that we now acquire so much more information via the internet and digital media, the information provided by digital media has proven to be less compelling than that found in your favourite printed journal.
According to the study, 82% of millennials believe that written texts on paper are more trustworthy than digital messages. Digital advertisements tend to be contaminated by the false news syndrome as well. Printed leaflets encourage people to engage and respond. It has been calculated that printed mail receives 30 times higher response rates than digital advertising.
The positive emotional reaction to printed mail leads consumers to remember the physical ads better, which has an extended impact for easy recall when purchasing. Printed mail triggers the area of the brain responsible for value and desirability, which can signal a greater intent to purchase.
When you use door-to-door leaflet distribution services, you may expect the following:
For leaflet distribution in Lilley please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.