A leaflet requests contact and urges the viewer to engage with the business in some form, whether they call you as soon as they read the leaflet or return your postcard the next day. If you add vouchers or discounts, make sure they have a reasonable expiration date, as not everyone may be able to act on the leaflet straight away. Measuring responses is straightforward, and you can even create a separate webpage or email address for your consumers.
People are more likely to engage and respond when leaflets are printed. Print mail has a 30 times higher response rate than digital advertising, according to studies. Consumers remember tangible adverts better because of their pleasant emotional response to printed mail, which has a long-term benefit for simple recall when purchasing. Printed mail activates the part of the brain responsible for value and desirability, signalling a stronger desire to buy. On these platforms, customers will see and hear your advertisement, but is it truly relevant?
Leaflets allow you to be much more targeted in your approach because you can design a leaflet just for the clients you want to reach. Artists utilise leaflets to promote their art and proudly display them at exhibitions. Leaflets are also used by writers to share their work, especially in the present literary scene, where zines are becoming more popular.
In every line of our business, we provide the highest quality pamphlet distribution service for our customers. We continually endeavour to be one step ahead of the competition. We use GPS tracking technology, which tracks distributors as they are on their distribution round; on top of that, we import these tracks into our internal database, and that will give us accurate information on the quantity delivered, and that’s how we ensure leaflets are delivered.
For leaflet distribution in Farnborough please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.