People are more likely to engage and respond when leaflets are printed. Print mail has a 30 times higher response rate than digital advertising, according to studies. Consumers remember tangible adverts better because of their pleasant emotional response to printed mail, which has a long-term benefit for simple recall when purchasing. Printed mail activates the part of the brain responsible for value and desirability, signalling a stronger desire to buy. On these platforms, customers will see and hear your advertisement, but is it truly relevant?
Using leaflets and flyers has a lot of advantages. Leaflet distribution is a tried and true means of getting your word out there and informing your target audience about your service offering, whether you're a huge organisation or a small start-up. After all, there's a reason why this has been a successful marketing strategy for decades.
Your advertising will last longer if you use leaflets. Unlike social media advertising, which can get lost in constant scrolling, leaflets tend to stick around — whether they're posted on the kitchen bulletin board or taped to the refrigerator, the chances of a householder keeping a leaflet that interests them is high.
For leaflet distribution in Clock House please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.