Consider the timing of your campaign for the best results. Could the seasons or a certain time of year have an impact on your product or service's sales? A local pub's proprietor, for example, might decide to provide a Christmas party menu throughout December and New Year's Eve, and market it with a leafleting campaign. However, timing is critical here, as providing the leaflet too early may cause it to be discarded as irrelevant, while distributing too late may result in missed opportunities if prospective customers have already scheduled their Christmas Party lunch. Leaflets are less likely to be thrown away or forgotten in the 'trash folder' since they are physical. Emails are a one-way ticket to miscommunication, and because they offer so little information at first look, they are frequently discarded without being read.
Your flyers can stay in the homes and offices of your consumers for far longer than internet advertisements or blogs, which is a significant advantage in terms of increasing the likelihood of your services being read, comprehended, and acted upon. While handing out your leaflet at the end of an event might assist potential clients remember your brand because they will keep the information and be able to re-read your offerings!
Leaflets can supplement any existing advertising in magazines, radio, newspapers, and bush shelters, for example. A well-timed leaflet can supplement other forms of promotion and help move a campaign from brand awareness to direct reaction, bringing in new clients. Leaflets, unlike certain other types of advertising, can be perused at the consumer's leisure. If they're saved, they'll be referred to again and again.
Combining a print campaign with digital advertising can help both channels perform better. People nowadays prefer to 'check you out' online before contacting you. This means that leaflet distribution can complement your digital marketing efforts in order to promote your online channels and bridge the gap between print and digital.
Our distributors take pride in a job well done; for leaflet distribution in Clapgate please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.