The leaflet drop may be the finest option for a small business. The alternative is a riskier plan that combines a variety of digital marketing strategies with no assurance of success. Although we do not believe that a leaflet drop is the key to instant success, we do feel that when done correctly, it is a very effective way of reaching a local audience. Leaflet distribution campaign options are excellent for focusing on certain geographical areas.
The wonderful thing about leaflet advertising is that it allows you to get your message right to a potential customer's hand or doorway. Customers can retain some knowledge about the brand or business by keeping the flyer for a few seconds even if they throw it away.
While social media postings and emails can be disregarded or erased, a leaflet demands effort to throw away without even looking at its design. You can select a specific demographic or geographic area to target, ensuring that only potential and suitable clients are included rather than a random sample. This sort of marketing guarantees a far more targeted and effective response.
Combining a print campaign with digital advertising can help both channels perform better. People nowadays prefer to 'check you out' online before contacting you. This means that leaflet distribution can complement your digital marketing efforts in order to promote your online channels and bridge the gap between print and digital. To do so, include your social media channels on your leaflet along with a description of the benefits of connecting.
Another strategy to use print to aid your digital marketing efforts is to provide an offer and direct customers to an online high-value lead magnet.
Our distributors take pride in a job well done; for leaflet distribution in Chorleywood Bottom please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.