The ability to use leaflets in your marketing strategy for a long time is a huge bonus. Unlike papers, which are frequently recycled once we finish reading them, and billboards, which may only have a two-week cycle, printed leaflets can linger on a client's desk for weeks. Direct mail, with the correct content and design, can be extremely engaging. We all prefer reading and handling printed sales literature, and we spend more time reading a leaflet than a digital advertisement, and we often return to it later. According to a recent Royal Mail survey, leaflets are retained in the home for an average of 38 days, whereas digital messages are removed or disappear virtually immediately. This also allows the consumer to read the booklet at their leisure, allowing them to absorb the information at their leisure and take action if they want to learn more.
South Hackney is a major commercial and retail hub surrounded by a large residential development. Hackney retains its inner-city feel, although big housing estates have been joined by newly created gated communities in locations like Dalston. Terraced Georgian, Victorian, and Edwardian homes can still be found in South Hackney, near Victoria Park.
ASA Distribution can be quite beneficial to local businesses since, unlike online advertising, you can be sure that people in that area will notice you if you use only one marketing approach. On the other hand, to ensure that you interact with your target audience on the medium they use, you would need to deploy a variety of advertising on multiple search engines such as Google and Bing, as well as several social media platforms.
For leaflet distribution in South Hackney please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.