People are more likely to engage and respond when leaflets are printed. Print mail has a 30 times higher response rate than digital advertising, according to studies. Consumers remember tangible adverts better because of their pleasant emotional response to printed mail, which has a long-term benefit for simple recall when purchasing. Printed mail activates the part of the brain responsible for value and desirability, signalling a stronger desire to buy.
Unlike online ads or blogs, leaflets often sit on the table in your consumers' homes for weeks, increasing their chances of being read, understood, and acted upon. This suggests that, owing to the leaflet, you may continue to create a relationship with that buyer even after you've made initial contact.
Leaflets can supplement any existing advertising in magazines, radio, newspapers, and bush shelters, for example. A well-timed leaflet can supplement other forms of promotion and help move a campaign from brand awareness to direct reaction, bringing in new clients.
Don’t drop the ball, expand your business by using ASA Distribution’s leaflet distribution services.
For leaflet distribution in High Leigh please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.