Have you ever asked yourself who are the biggest users of letterbox drops ? Our recent research had shown that retailers are the biggest users of letterbox drops. They know how powerful home catalogues can be. Other forms of advertising through the letterbox that are cost effective include personally addressed and unaddressed direct mail. The […]

Role of advertising mail Alongside the advent of digital communications, advertising mail should now be a targeted, carefully-timed part of your brand’s multi-channel customer journey. Recent research into consumers’ relationship with mail has provided a number of important insights that are helpful for you to understand when defining your admail strategies and looking to deliver […]