When it comes to typical success rates, also known as response rates, you should expect 79 percent of people to keep, pass along, or look at your leaflet. A leaflet drop campaign's typical response rate (the number of persons who respond to your leaflet) is between 1% and 2%.
When it comes to leaflet distribution, the most typical method is to place them in people's letterboxes. This method is a terrific and cost-effective way to target your local demographics because there is no better way to contact more of your local customers than by mailing a leaflet to their home. Even digital marketing may not be able to reach everyone in your immediate area. You can distribute leaflets in locations with a higher percentage of your target market; for example, you could only send luxury product leaflets to high-income postcodes. One of the most challenging things for businesses, especially marketers, is getting the proper individuals to notice your ad. You want to make certain that the money you spend on marketing your company is wisely spent. Television, radio, billboards, and newspapers are all examples of traditional advertising outlets that are essentially investments on the increased awareness that these platforms can give. Consumers will see and hear your advertisement across a variety of media, but what good is that on its own? Because you can target certain clients and create a leaflet particularly for them, leaflets allow you to be much more strategic in your approach.
For a small firm, the leaflet drop may be the best alternative. A riskier strategy incorporating a mix of digital marketing techniques with no guarantee of success is the alternative. Although we do not believe that a leaflet drop is the key to overnight success, we do believe that when done right, it is an extremely effective method of reaching a local audience. Options for leaflet distribution campaigns are useful for targeting specific geographic areas.
For leaflet distribution in South Acton, please contact us today on +44 (0) 333 344 9456 | +44 (0) 207 923 35 35 for a quotation.