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B1 Sector 2

Ladywood Middleway


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Neighbourhood Profile

Ladywood Middleway


Leaflet Distribution Population Targeting

Knowing the population of an area could facilitate the planning of leaflet distribution campaign. Types of businesses who may have a vested interest in population data could be fast food restaurants, short terms loan company and or marketing companies.

Your leaflet distribution plans would not be limited to these business sectors, it however highlights the flexibility of your direct marketing venture opening doors to the use of population data for leaflet distribution and or flyer distribution campaigns.

Total number of People 2897
Males
1,584
Females
1,313
Aged 0 to 15
368
Aged 16 to 74
2,442
Aged 75 and over
87

Leaflet Distribution People Targeting

Leaflet distributing to singles? Do you have a service or product which married couples or singles could benefit from? Below is the most up-to-date information we hold relating to the marital status' of people in Ladywood Middleway. This information is related to people in B1 2 Ladywood Middleway and could be relevant to companies or organisations that wish to door to door Leaflet distribute or deliver their leaflet distribution campaign based on residents' marital status in the Ladywood Middleway area.

Marital status (all people aged 16 and over)
Single (never married)
1,704
Married
502
In a registered same-sex civil partnership
16
Separated
68
divorced
177
Widowed
62
Composition (all households)  
One person households
680
Married couple households
182
Cohabiting couple households
163
Lone parent households: with dependent children
88
Lone parent households: with non-dependent children only
42
All other households
280

Leaflet Distribution Ethnicity and Religion Targeting

People in Ladywood Middleway are mostly and of the faith. Ladywood Middleway is a local within the London Borough of Ladywood Middleway. To help you further with your door to door distribution campaign, here are some additional facts to consider as part of your leaflet distribution delivery campaign.

Ethnicity - Largest ethnic group(s)  
White
1,393
Black
532
Asian
665
Arab
36
Mixed
202
Other
69

Depending on the leaflet distribution campaign; faith can be an important factor when deciding which postcode sector to target in Ladywood Middleway. Below is a breakdown of the faith diaspora in B1 2, Ladywood Middleway.

Religion (all people)  
Christian
1,236
Buddhist
60
Hindu
131
Jewish
7
Muslim
310
Sikh
30
Other religion
17
No religion
857
Religion not stated
249

Leaflet Distribution Health Targeting

Knowing your target audiences health situation could make a difference to your leaflet distribution campaign. This could be particularly useful to gyms or health clubs who wish to locate and offer incentives to increase the prospects of a leaflet distribution delivery.

All people  
Day-to-day activities limited a lot
159
Day-to-day activities limited a little
198
Day-to-day activities not limited
2,540
Day-to-day activities limited a lot: Age 16 to 64
108
Day-to-day activities limited a little: Age 16 to 64
136
Day-to-day activities not limited: Age 16 to 64
2,103
Very good health
1,515
Good health
891
Fair health
341
Bad health
109
Very bad health
41
Provides no unpaid care
2,761
Provides 1 to 19 hours unpaid care a week
87
Provides 20 to 49 hours unpaid care a week
27
Provides 50 or more hours unpaid care a week
22

Leaflet Distribution Work Targeting

Knowing if the target audience in B1 2 Ladywood Middleway are in work and can afford your product or service is key to any successful leaflet distribution and should be considered when conducting a leaflet distribution door drop campaign. Below are the statistics we hold on individuals within Ladywood Middleway relating to employment and work.

Economically active  
Part-time
181
Employee: Full-time
1,008
Self-employed with employees: Part-time
7
Self-employed with employees: Full-time
19
Self-employed without employees: Part-time
34
Self-employed without employees: Full-time
67
Unemployed
173
Full-time student
246
Economically inactive  
Retired
109
Student (including full-time students)
358
Looking after home or family
60
Long-term sick or disabled
107
Other
73
Travel to work (all people in employment)
Travel to work by car
409
Travel to work by public transport
384

Leaflet Distribution Education Targeting

This section illustrates the education level for the population of people within this postcode sector. This may be useful when conducting a leaflet distribution or door drop campaign based on the education level of the local population in B1 2 Ladywood Middleway.

All Levels  
Level 1 qualifications
197
Level 2 qualifications
239
Apprenticeship
24
Level 3 qualifications
323
Level 4 qualifications and above
1,089
No qualifications
408
Other qualifications
249

NOTES
The demographic data above is provided to assist clients in planning targeted Leaflet Distribution campaigns only. No external use is permitted unless written permission is requested and granted. The information is compiled using data from Royal Mail and the Office of National Statistics. All legal rights are reserved.

Within a 1 mile radius
0.2 mi
B
1
3
Frederick Street

0.4 mi
B
16
8
Ladywood

0.5 mi
B
3
1
Ludgate Hill

0.5 mi
B
18
6
Ellen Street

0.6 mi
B
18
7
Rotton Park

0.6 mi
B
15
1
Austen Place

0.7 mi
B
1
1
Lee Bank

0.7 mi
B
3
2
Culmore Row

0.7 mi
B
2
5
Waterloo Street

0.7 mi
B
2
4
Corporation Street

0.8 mi
B
5
4
Bullring Centre

0.9 mi
B
4
6
The Priory Queensway

0.9 mi
B
19
3
Buckingham Street