Conducting a good flyer marketing campaign isn’t easy. There are a lot of things to be considered. However, everything can be split into three main blocks: Flyer, Target Market and Distribution. Let’s go through all of them one by one.
In order to succeed in a flyer marketing campaign, you obviously need to make a good flyer. Now, flyer design is a topic of its own, but here’s a quick overview of the main points to keep in mind while making your flyer. First things first, you need a catchy title, one that will interest people. You only have so much time before your flyer goes into the nearest trashcan! Second of all, be concise. Try to include as much information in as few words. And lastly, add some quality imagery to your leaflet. Those really set the mood of your leaflet as well as engage people. Surely, there are many other things to be taken into account, but let’s move on to the next block.
Define your client base. There’s no need to try to reach all audiences. It’s highly ineffective and is just a waste of resources. Instead, focus on your target group. By doing so, you will spend less money on the campaign itself and bring more clientele to your business.
Don’t start big. Begin with a smaller batch of flyers distributed over your local area. Then collect the results from your campaign. How many flyers were distributed? How many new clients did you get? Find things to improve upon, let it be your flyer design or target market. Once you’ve made the changes, distribute a bigger batch of flyers in a larger area. Wash, rinse, repeat. Get a feel of the campaign results and changes, make conclusions and review them carefully.
And there you have it. Hopefully, these handy tips will guide you on your tough but rewarding quest of conducting a good flyer marketing campaign.